Facebook’s new ads: Advertisers, approach with caution

- août 26, 2008 · News Feed from The Social 

Imagine seeing an ad on Facebook for a retailer like American Apparel or Target, and clicking a button to pass a 15-percent-off discount code to someone on your friends list. For advertisers looking to tap into the power of social networks, it sounds tantalizing.

That’s the thinking behind “Engagement Ads,” …

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