Beating a market gorilla takes disruptive product features
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septembre 4, 2008 · News Feed from Demo
It almost sounds like an entrepreneur’s death wish: launching a startup targeted squarely at a market’s leading product. And yet time and again throughout the technology market’s history, it’s a strategy that has worked for a lucky few. Don’t forget, today’s nearly forgotten brands, such as AltaVista and Excite, were among the giants of online search at the moment when two MBA dropouts decided to launch a new search engine. Read more
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