Vital Roles of CEOs: Protecting the Building Blocks of Future Success
According to Mark Thomas, Gary Miles, and Peter Fisk, vital roles of the CEO is to identify, develop and protect the key building blocks with which future business models will be built. It is all very well talking of future business models and future value created. The problem for CEOs is that they are under intense pressure to deliver value here and now. Driving current performance is a key role of the CEO, and it frequently requires taking tough decisions. The most difficult area is where the protection of the building blocks for the future is sub-optimizing current performance: what should the CEO do? The answer is hard but simple: do not sacrifice the future to achieve short-term success unless the very existence of the firm is under threat. Very few of the capabilities and resources will be truly critical – be absolutely clear which are the few critical ones; it will be far easier to decide what to sacrifice. (Excerpted from The Complete CEO: The Executive’s Guide to Consistent Peak Performance by Mark Thomas, Gary Miles, and Peter Fisk)
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