What is a Good Strategy or Three Characteristics of A Good Blue Ocean Strategy
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septembre 4, 2008 · News Feed from United BIT
[yellow tail], like Cirque du Soleil and SouthWest Airlines, created a unique and exceptional value curve to unlock a blue ocean. When expressed through a value curve, then, an effective blue ocean strategy like [yellow tail]’s has three complementary qualities: focus, divergence, and a compelling tagline. Without these qualities, a company’s strategy will likely be muddled, undifferentiated, and hard to communicate with a high cost structure. The four actions of creating a new value curve should be well guided toward building a company’s strategic profile with these characteristics. These three characteristics serve as an initial litmus test of the commercial viability of blue ocean ideas. (excerpted from “Blue Ocean Strategy, how to create uncontested market space and make the competition irrelevant“, by W. Chan Kim and Renée Mauborgne)
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