The Groupon-ification of packaged goods is taking another step forward as beauty-review site TotalBeauty.com launched the first of what could be many deep-discounted voucher offers for beauty products.

More: continued here

Popularity: unranked [?]

Time Warner CEO Jeff Bewkes says he has a "fondness" for Netflix and subscription TV. But expect more content from Time Warner on other platforms.

More: continued here

Popularity: unranked [?]

Glamour's September issue will try to make 2-D bar codes friendlier and find fans for brands in the process.

More: continued here
Powered by SmartRSS

Popularity: unranked [?]

Taking yet another mobile ad network off the table, online marketing network ValueClick has acquired Greystripe for $70 million in cash.

More: continued here

Popularity: unranked [?]

Electronic Arts' goal is to help brands connect with consumers among all its platforms, from consoles to social gaming. With that, the gaming giant named Dave Madden senior VP of its global media sales.

More: continued here
Powered by SmartRSS

Popularity: unranked [?]

The social network kicked off a test of its full-scale Deals on Facebook site in Atlanta, Austin, Dallas, San Diego and San Francisco, with plans to expand to other cities.

More: continued here

Popularity: unranked [?]

Turner's TruTV asked fans to rally en masse on the "Operation Repo" Facebook page, and in return they got an episode made just for them.

More: continued here

Popularity: unranked [?]

Yahoo bought check-in service IntoNow for $20 million to $30 million in cash and stock in a bid to make video and TV companion viewing part of its offering for consumers and advertisers.

More: continued here

Popularity: unranked [?]

The acquisition marks a return for Chad Hurley and Steve Chen, who left YouTube not long after Google bought the company in 2006 for a hefty $1.76 billion.

More: continued here

Popularity: unranked [?]

So, should agencies be hiring a chief privacy officer? Probably not right now. Still, it's quite clear that every agency needs to figure out how consumer-privacy issues affect it and fast.

More: continued here

Popularity: unranked [?]

What's the difference between national and local advertising? Draw two columns on a piece of paper, and you can probably list quite a few differences. But online they start to disappear. Sure, the original assumption about how the internet would affect brands — that e-commerce would triumph over traditional retailing — hasn't exactly panned out. But don't let the failure of e-commerce to replace local bricks-and-mortar shops obscure a more important trend: the impact of the internet on in-store sales.

More: continued here

Popularity: unranked [?]

NEW YORK (AdAge.com) — Almost six months after the companies started talking, WPP and Microsoft have reopened talks that could have the software company unloading Avenue A/Razorfish.

More: continued here

Popularity: unranked [?]

NEW YORK (AdAge.com) — Wanna know where the cool crowds are hanging? Now you can find out in the palm of your hand.

More: continued here
Powered by SmartRSS

Popularity: unranked [?]

Consumers and businesses are moving more of their data off computers and into rich internet applications available everywhere, such as Yahoo Mail, Google Docs, Salesforce.com and Mint.com.

More: continued here

Popularity: unranked [?]

NEW YORK (AdAge.com) — Facebook's biggest monetization challenge is communicating to marketers what it has to offer, which could be a slow, arduous process.

More: continued here

Popularity: unranked [?]