“Radio Heard Here”: Actions speak louder than Words?
Have you seen the new Radio Heard Here site? It’s from the branding company that brings you the branding for this: And how should you use this campaign at your station? Here’s some advice from the NAB: - Include a…
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Sphere: Related ContentRadio: Move, Adapt, or Die
It wasn’t a comet hurtling to Earth that did in the dinosaurs 65 million years ago, but the environmental changes sparked by that collision, say many experts. The very world around the dinosaurs changed. I was watching some show on…
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Sphere: Related ContentDoom and Gloom? Or Opportunity?
From Inside Radio: Are radio’s leaders in denial? One analyst thinks so. CL King analyst Jim Boyle…projects radio revenues will likely be down 7% when the RAB releases July data, marking the 15th consecutive month of declines. Boyle blasts radio’s…
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Sphere: Related ContentWhat is “Accountability”?
From Radio One: Radio One Houston…is pleased to announce ACCOUNTABILITY[ONE], our top of the line scheduling and ratings verification system. This cutting edge software will merge the most recent weekly PPM data with advertising schedules and provide ratings delivery based…
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Sphere: Related ContentHow to be a better Jock
Although this advice is aimed at presenters, it applies to any talent behind any mic on any radio station. Quotes & Lessons from “Comedian” View SlideShare presentation or Upload your own. (tags: comedy reynolds) From the great blog Presentation Zen.
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Sphere: Related ContentThe “Death” of Podcasting?
Valuable piece from the influential blog Mashable about the decline of podcasting and the rise of videocasting…But it really makes the point that it’s not really about things declining but rather about choice rising. And there’s a sharp point here…
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Sphere: Related ContentThe “Death” of Podcasting?
Valuable piece from the influential blog Mashable about the decline of podcasting and the rise of videocasting…But it really makes the point that it’s not really about things declining but rather about choice rising. And there’s a sharp point here…
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Sphere: Related ContentThe “Death” of Podcasting?
Valuable piece from the influential blog Mashable about the decline of podcasting and the rise of videocasting…But it really makes the point that it’s not really about things declining but rather about choice rising. And there’s a sharp point here…
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Sphere: Related ContentWhy your music matters
Too often it’s easy for music-oriented radio stations to forget this twist on the old marketing maxim: “You are not what you play, you’re the benefit of what you play.” Even if the benefit is getting airline travelers into their…
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Sphere: Related ContentWho doesn’t want “Balance,” anyway?
From Radio Ink: Poll: Nearly Half Favor Government-Mandated ‘Balance’ In Media ASBURY PARK, NJ — August 15, 2008: Forty-seven percent of Americans think the government should require radio and TV stations to offer equal amounts of conservative and liberal commentary,…
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Sphere: Related ContentWhat kind of radio are listeners searching for?
To the degree that folks search for what interests them, what are folks searching for in the world of radio nowadays? A check of Google Trends reveals this picture for Internet radio (orange), satellite radio (red), and HD radio (blue):…
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Sphere: Related ContentiPod and HD Radio myths and realities
From Broadcast Newsroom: iPods are seen as complementary to the radio experience, not competing. “Listening to your own collection versus listening to a programmed experience is still fundamentally different and (there’s) still a need for both,” [Jupiter analyst David] Card…
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Sphere: Related ContentiPod and HD Radio myths and realities
From Broadcast Newsroom: iPods are seen as complementary to the radio experience, not competing. “Listening to your own collection versus listening to a programmed experience is still fundamentally different and (there’s) still a need for both,” [Jupiter analyst David] Card…
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Sphere: Related ContentWhy “Choice” can Kill
HD and Satellite radio offer more choice! So say the folks who blindly read their consumer research and assume that “more” is always “better.” It’s not, as I have long said. In fact, most listeners don’t want more choice. They…
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Sphere: Related ContentThe importance of Video…for Radio
Here’s a good how-to article on how to generate dollars from video on your website. As the article notes, IDC forecasts that the market will grow sevenfold by 2012, hitting $3.8 billion domestically. Summarizing the points: - Video helps produce…
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