/** { font-family: Verdana, Helvetica; font-size: 10pt;}*/.highslide-html { background-color: white;}.highslide-html-blur {}.highslide-html-content { position: absolute; display: none;}.highslide-loading { display: block; color: black; font-size: 8pt; font-family: sans-serif; font-weight: bold; text-decoration: none; padding: 2px; border: 1px solid black; background-color: white; padding-left: 22px; background-image: url(/extra/lib/js/highslide/graphics/loader.white.gif); background-repeat: no-repeat; background-position: 3px 1px;}a.highslide-credits,a.highslide-credits i { padding: 2px; color: silver; text-decoration: none; font-size: 10px;}a.highslide-credits:hover,a.highslide-credits:hover i { color: white; background-color: gray;}/* Styles for the popup */.highslide-wrapper { background-color: white;}.highslide-wrapper .highslide-html-content { width: 365px; height: 320px; padding: 5px;}.highslide-wrapper .highslide-header div {}.highslide-wrapper .highslide-header ul { margin: 0; padding: 0; text-align: right;}.highslide-wrapper .highslide-header ul li { display: inline; padding-left: 1em;}.highslide-wrapper .highslide-header ul li.highslide-previous, .highslide-wrapper .highslide-header ul li.highslide-next { display: none;}.highslide-wrapper .highslide-header a { font-weight: bold; color: gray; text-transform: uppercase; text-decoration: none;}.highslide-wrapper .highslide-header a:hover { color: black;}.highslide-wrapper .highslide-header .highslide-move a { cursor: move;}.highslide-wrapper .highslide-footer { height: 11px;}.highslide-wrapper .highslide-footer .highslide-resize { float: right; height: 11px; width: 11px; background: url(/extra/lib/js/highslide/graphics/resize.gif);}.highslide-wrapper .highslide-body {}.highslide-move { cursor: move;}.highslide-resize { cursor: nw-resize;}/* These must be the last of the Highslide rules */.highslide-display-block { display: block;}.highslide-display-none { display: none;} Q4 2010 Revenues Also Increase to New High of $7.4 Billion with 19% Increase over Q4 2009 and 15% Increase over Q3 2010 Download the full report View the presentations from the IAB PwC 2010 Internet Advertising Revenue Report IAB Presentation, Sherrill Mane PwC Presentation, David Silverman Veronis Suhler Stevenson Presentation, John Suhler Announcement at ad:tech SF NEW YORK, NY (April 13, 2011) — The IAB Internet Advertising Revenue Report for the full year 2010 and Q4 2010 both showed record results in the United States. Released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US, the latest report puts all 2010 Internet advertising revenues at a record $26 billion, up 15% from 2009. Fourth quarter revenue also hit new highs at $7.45 billion, up 19% from Q4 2009 and 15% from Q3 2010. Highlights of the report include: There were record numbers for the yearly advertising revenue as well as record quarterly highs in the Q4 2010. The most popular ad format in 2010 was search which represented 46% of revenue and saw 12% growth from last year. Sponsorships saw the most growth with an 88% increase over last year and 142% increase in the fourth quarter alone. Display-related advertising - which includes Digital Video Commercials, Ad banners/display ads, sponsorships and rich media - continued to grow this year, totaling nearly $10 billion with an increase of 24% over 2009. The results exhibit revenue growth for the past five consecutive quarters. The Annual Report marks the debut of estimated US mobile ad revenue for 2010: between $550 and $650 million. “As the latest IAB Internet Advertising Revenue Report amply demonstrates, brand advertisers and marketers have adopted the power of digital media as a central element of their campaigns,” said Randall Rothenberg, President and CEO, IAB. “Consumers have shifted more of their time to digital media - watching television shows and movies online - and advertisers now accept this multifaceted medium as a key component for reaching their targets.”"With a strong rebound from 2009, the $26 billion spent on Internet advertising points to a continued focus on digital media ad spend, with dollars catching up to the eyeballs. More time spent online, especially with increases in digital video and social media, has certainly helped to fuel the continued growth,” said David Silverman, PwC Assurance partner. “We now have had five consecutive quarters of growth since the great recession impacted interactive advertising in 2009,” said Sherrill Mane, Senior Vice President, Industry Services, IAB. “The record-breaking revenue in Q4 2010 and the total year indicate that interactive advertising has weathered the storm and then some.” Here are the results from the full year in comparison with last year’s numbers: Full Year 2009 Full Year 2010 Revenue (Ad Formats) Search 47% ($10,698) 46% ($12,004) Classifieds and Directories 10% ($2,254) 10% ($2,597) Lead Generation 6% ($1,451) 5% ($1,339) E-mail 1% ($292) 1% ($195) Display-related -Digital Video Commercials 4% ($1,017) 5% ($1,420) -Ad banners / display ads 22% ($5,061) 24% ($6,230) -Sponsorships 2% ($383) 3% ($718) -Rich media 7% ($1,505) 6% ($1,538) Total display-related 35% ($7,965) 38% ($9,906) Revenue (Pricing Models) Impression-based 37% ($8,355) 33% ($8,589) Performance-based 59% ($13,412) 62% ($16,198) Hybrid 4% ($894) 5% ($1,254) The IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PwC. The results are considered the most accurate measurement of interactive advertising revenues because the data is compiled directly from information supplied by companies selling advertisements on the Internet. The survey includes data concerning online advertising revenues from Web sites, commercial online services, free e-mail providers and all other companies selling online advertising. The full report is issued twice yearly for full and half-year data, and top-line quarterly estimates are issued for the first and third quarters. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information. A copy of the full report is available at: http://www.iab.net/AdRevenueReport About the IAB The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net . About the PwC Network PwC firms provide industry-focused assurance, tax and advisory services to enhance value for their clients. More than 161,000 people in 154 countries in firms across the PwC network share their thinking, experience and solutions to develop fresh perspectives and practical advice. See www.pwc.com for more information. © 2011 PwC. All rights reserved. “PwC” and “PwC US” refer to PricewaterhouseCoopers LLP, a Delaware limited liability partnership, which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate and independent legal entity. IAB Media Contact Marnie Black 917.828.7308 marnie (at) iab (dot) net PwC Media Contact Steven Silber 646.471.4059 Steven.g.silber@us.pwc.com

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Those Surveyed Plan to Increase Spend on Digital Video by 22% in next 12 months NEW YORK, NY (April 4, 2011) — “An Inside Look at Demand-Side Perceptions of Digital Video Advertising,” a comprehensive survey examining the views of marketers and agencies, reaffirms that the shift in ad dollar allotment has solidified. The study, released by the Interactive Advertising Bureau (IAB) and conducted by Advertiser Perceptions, shows that 69% of marketers and 55% of agencies plan to increase their Digital Video Advertising (DVA), with a 22% growth predicted in the next 12 months. Those surveyed project they will spend 17% of their total online display advertising budget on DVA in the next 12 months. The results of the study were announced at the IAB Digital Video Marketplace where almost 400 industry executives gathered to address the most pressing issues across the digital video platform. Some of the other key findings of the study include: Advertisers are finding that their audiences respond better to DVA, with consumers showing a higher engagement rate with online video. DVA is more trackable and targetable and DVA production is less expensive, making it more cost efficient. Marketers will migrate TV ad dollars to digital video based on the belief it will deliver better ROI; agencies and television decision makers will shift ad dollars in an attempt to follow their target audiences. Among the different available DVA formats (pre-roll, in-banner, expandable banner, mobile video, rich media overlay and post-roll), agencies primarily use pre-roll while marketers are not committed to any specific format. Most respondents believe the appropriate length is 15 seconds. The preferred pricing model is CPM. A majority of marketers and a majority of agencies believe they should each be responsible for deciding whether to use DVA and how much budget to allocate to it. There are still several opportunities for increasing the growth of DVA including: Improved ROI measurement Better standardized metrics Demonstrated audience shift to digital “The study substantiates the buy-side appeal of digital video advertising–the power of sight, sound and motion paired with interactivity,” said Sherrill Mane, SVP Industry Services, IAB. “This bodes exceptionally well for the future revenue growth.”"There was strong consensus that demand for digital video advertising was strengthening,” according to Randy Cohen, President of Advertiser Perceptions. “It was described best by a senior agency buyer who stated that ‘Digital video is becoming an ever-more common way that our target is consuming what was traditionally broadcast content–and our target is spending more time online, and video is another way to reach and engage the target.’” All interviews for this study were completed online between November 17- December 6, 2010 in a blind survey. The sample was digital and/or television media decision makers with the intent to spend $1 million or more in the next 12 months. There were 500 respondents total, 148 marketers and 352 agencies, with 44% percent holding higher level titles. Sixty-two percent of respondents were involved in television decision making and 85% were involved in digital decision making. The summary findings can be found at www.iab.net/digital_video_perceptions . About the IAB The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net . IAB Media Contact Marnie Black 917.828.7308 marnie (at) iab (dot) net

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IAB New MMCOE Center to Drive Growth of Entire Mobile Advertising Marketplace and Members’ Share of All Mobile Marketing Spend Visit the Mobile Marketing Center of Excellence NEW YORK, NY (April 27, 2011) — As mobile acceptance and adoption continues to skyrocket, the IAB Mobile Marketing Center of Excellence (MMCOE) today announced a set of major initiatives it intends to accomplish in 2011 and six new member companies. In addition, the IAB MMCOE is calling on device and equipment manufacturers, software companies, platform developers and operators to join its newly formed Technology Advisory Board, a separate body that will act in an advisory function to the MMCOE board on technical and operational matters. The IAB MMCOE plans to drive better monetization of the mobile market across six specific dimensions in 2011: Unify Establish standard and best practices to help industry participants meet buyer expectations for congruent and reliable metrics, formats and back-end systems for mobile advertising Educate Help marketers learn about mobile marketing strategy and tactics Help sellers of mobile advertising understand the buying community’s needs, desires and concerns Lead Act as a guiding force for the mobile marketing industry, helping it understand itself better (market size, creative, technology evolution) and recognizing and celebrating excellent mobile advertising Evangelize Educate and excite marketers and agencies about the possibilities of mobile marketing both today and going forward “Our members are ready for IAB to take an authoritative role guiding the emergence of mobile,” said Anna Bager, IAB VP and General Manager of the IAB Mobile Marketing Center of Excellence. “The growth in the space over the last two years has been dizzying–and we at IAB are best positioned to bring the same supply chain discipline to the mobile marketing sector that we have done for the broader digital advertising space for more than 15 years, from its nascent stages to its present state as a $26 billion industry.” The MMCOE Board of Directors is: John Cantarella, Time Magazine Cameron Clayton, The Weather Channel Kevin Conroy, Univision Bobby Figueroa, Yahoo! Inc. Chris LaSala, Google Tony Nethercutt, Mojiva Maria Mandel, AT&T Jamie Wells, Microsoft Michael Zimbalist, New York Times Since the Center’s launch in November of 2010 , six more companies have become MMCOE members. These companies are Mojiva and Time, Inc., which have joined as board members, and BabyCenter, Jumptap, Nexage and Unicast, which have joined as supporting members. These organizations join the original members of the Center, which include board members AT&T Converged Services, Cars.com, Google, Microsoft, The New York Times, Univision Interactive Media, Weather Channel and Yahoo!; and supporting members 24/7 Real Media, CNN, Disney Interactive Media Group, Federated Media, The Huffington Post, IDG Communications, NBC Universal and Tremor Media. The Center is also recruiting members to participate in a new Technology Advisory Board. All members of the Center will also contribute thought leadership via specialized IAB committees, councils, and working groups that will address specific developments including the rise of tablets, mobile ad operations, and in-app advertising. For more information on how you can get involved, please contact Anna Bager at anna (at) iab (dot) net or (212) 380-4730. About the IAB The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net . IAB Media Contact Marnie Black 917.828.7308 marnie (at) iab (dot) net

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Chrysler CMO Deborah Meyer, CBS CEO Les Moonves, Author Clay Shirky Join Roster of Notable Speakers; Set to Investigate Theme of “Invention & Reinvention” as Key to Harnessing the Digital Revolution NEW YORK, NY (August 20, 2008) - The Interactive Advertising Bureau (IAB) today announced the full lineup of participants in this year’s MIXX (Marketing and Interactive Excellence) Conference and Expo, the Official Interactive Event of Advertising Week 2008 and the preeminent annual gathering of the interactive industry. Energizing this year’s event is a new theme, “Invention and Reinvention.” This fresh direction for MIXX 2008 spotlights the constant state of creation and evolution required of business leaders in today’s rapidly changing digital landscape. Speakers are a “who’s who” of top marketers, advertising agency executives, publishers and industry gurus including: Deborah Meyer, Vice President and CMO, Chrysler LLC Tim Armstrong, President, Advertising and Commerce, North America and Vice President, Google Inc. David Kenny Chairman & CEO, Digitas (A Publicis Company) Michael Linton, SVP & CMO eBay, Inc. Young-Bean Song, Director of Analytics & Atlas Institute, Microsoft Advertising Henry Blodget, Editor, Silicon Alley Insider Jacqueline Corbelli, Chairman & CEO, Brightline iTV Marketing Specialists Clay Shirky, Writer, Consultant, and Teacher on New Media and the Internet Charlie Rose, Emmy Award-winning journalist and host of the Charlie Rose Show Leslie Moonves, President and CEO, CBS Corporation Andrew Robertson, President and CEO, BBDO Worldwide “This year’s MIXX captures the feverish pace of transformation happening in the media world today,” said IAB president and CEO Randall Rothenberg. “The interactive industry’s continual innovation forces each of us to evolve and change how we do business–media companies now behave like advertising agencies and marketers act like media companies. And MIXX this year will share the very best thinking from all parties in the ecosystem on how to reach and engage consumers today, which is truly our single biggest combined challenge.” In addition to the lineup of keynotes, panels, breakout sessions, industry forecasts and an exhibit hall filled with an all-star line-up of vendors, MIXX 2008 offers its attendees an unrivaled opportunity to learn from senior marketers who will share case studies from across a variety of emerging platforms. How does a top advertising agency decipher the ad network landscape for its biggest clients? Internet Television: It’s not the future, it’s the present and the industry’s leaders will share how to do it right. Gaming: Reaching and engaging the toughest audiences The NHL and Dodge,: Learn how two giant brands converged interactively for a fully integrated digital video campaign. The Next Big Thing: See a series of rapid-fire demonstrations from companies on the bleeding edge of the interactive revolution. For a full list of confirmed speakers and information on how to register, please visit www.mixx-expo.com . The event takes place on September 22-23 at the Crowne Plaza Times Square and will culminate with the 2008 MIXX Awards Gala on the evening of September 23. About the IAB: Founded in 1996, the Interactive Advertising Bureau (www.iab.net) represents over 375 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB evaluates and recommends standards and practices, fields interactive effectiveness research, and educates marketers, agencies, and media companies, as well as the wider business community, about the value of interactive advertising. IAB Media Contact: Marla Aaron Director, Marketing Communications 212.380.4714 marla (at) iab (dot) net  

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Chrysler CMO Deborah Meyer, CBS CEO Les Moonves, Author Clay Shirky Join Roster of Notable Speakers; Set to Investigate Theme of “Invention & Reinvention” as Key to Harnessing the Digital Revolution NEW YORK, NY (August 20, 2008) - The Interactive Advertising Bureau (IAB) today announced the full lineup of participants in this year’s MIXX (Marketing and Interactive Excellence) Conference and Expo, the Official Interactive Event of Advertising Week 2008 and the preeminent annual gathering of the interactive industry. Energizing this year’s event is a new theme, “Invention and Reinvention.” This fresh direction for MIXX 2008 spotlights the constant state of creation and evolution required of business leaders in today’s rapidly changing digital landscape. Speakers are a “who’s who” of top marketers, advertising agency executives, publishers and industry gurus including: Deborah Meyer, Vice President and CMO, Chrysler LLC Tim Armstrong, President, Advertising and Commerce, North America and Vice President, Google Inc. David Kenny Chairman & CEO, Digitas (A Publicis Company) Michael Linton, SVP & CMO eBay, Inc. Young-Bean Song, Director of Analytics & Atlas Institute, Microsoft Advertising Henry Blodget, Editor, Silicon Alley Insider Jacqueline Corbelli, Chairman & CEO, Brightline iTV Marketing Specialists Clay Shirky, Writer, Consultant, and Teacher on New Media and the Internet Charlie Rose, Emmy Award-winning journalist and host of the Charlie Rose Show Leslie Moonves, President and CEO, CBS Corporation Andrew Robertson, President and CEO, BBDO Worldwide “This year’s MIXX captures the feverish pace of transformation happening in the media world today,” said IAB president and CEO Randall Rothenberg. “The interactive industry’s continual innovation forces each of us to evolve and change how we do business–media companies now behave like advertising agencies and marketers act like media companies. And MIXX this year will share the very best thinking from all parties in the ecosystem on how to reach and engage consumers today, which is truly our single biggest combined challenge.” In addition to the lineup of keynotes, panels, breakout sessions, industry forecasts and an exhibit hall filled with an all-star line-up of vendors, MIXX 2008 offers its attendees an unrivaled opportunity to learn from senior marketers who will share case studies from across a variety of emerging platforms. How does a top advertising agency decipher the ad network landscape for its biggest clients? Internet Television: It’s not the future, it’s the present and the industry’s leaders will share how to do it right. Gaming: Reaching and engaging the toughest audiences The NHL and Dodge,: Learn how two giant brands converged interactively for a fully integrated digital video campaign. The Next Big Thing: See a series of rapid-fire demonstrations from companies on the bleeding edge of the interactive revolution. For a full list of confirmed speakers and information on how to register, please visit www.mixx-expo.com . The event takes place on September 22-23 at the Crowne Plaza Times Square and will culminate with the 2008 MIXX Awards Gala on the evening of September 23. About the IAB: Founded in 1996, the Interactive Advertising Bureau (www.iab.net) represents over 375 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB evaluates and recommends standards and practices, fields interactive effectiveness research, and educates marketers, agencies, and media companies, as well as the wider business community, about the value of interactive advertising. IAB Media Contact: Marla Aaron Director, Marketing Communications 212.380.4714 marla (at) iab (dot) net  

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Alison Pepper Joins As Director of Public Policy Washington, D.C. (August 5, 2008) - The Interactive Advertising Bureau (IAB) announced today that Alison Pepper has joined the organization as Director of Public Policy. She will work in the organization’s Washington, D.C. office, reporting to IAB Vice President of Public Policy Mike Zaneis, on legislative, regulatory, and public policy issues that affect IAB members. “IAB is committed to promoting the interactive advertising industry’s public policy agenda, and it’s important that we maintain a strong presence in Washington, D.C.,” said Randall Rothenberg, President and CEO of the IAB. “This is particularly true at a time when the online advertising industry’s successful efforts to self-regulate are being challenged by ill-informed and ill-advised regulatory proposals that would severely curtail the ability of businesses to market effectively on the Internet.” “I am excited to welcome Alison Pepper,” said Zaneis. “She has extensive experience lobbying at both the state and Federal levels. She is a skilled attorney who brings a deep practical background from within the industry to IAB.” Pepper will focus on legislative and regulatory initiatives related to consumer privacy, data and cyber security, as well as tax and trade issues that impact Internet advertising. Pepper previously worked at Experian as Manager for Government Affairs, in Washington, D.C. Prior to that, she was the State and Local Government Relations and Public Policy Programs Coordinator at the Public Affairs Council, in Washington, D.C. Pepper received a J.D. from Georgia State University College of Law and is a member of the Georgia Bar Association.  She is a cum laude graduate of the University of Georgia. About the IAB: Founded in 1996, the Interactive Advertising Bureau ( www.iab.net ) represents over 375 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB evaluates and recommends standards and practices, fields interactive effectiveness research, and educates marketers, agencies, and media companies, as well as the wider business community, about the value of interactive advertising. IAB Contact: Mike Zaneis Vice-President, Public Policy mike (at) iab (dot) net (202) 253-1466

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New Benchmarking Study from the IAB and Bain & Company Highlights Ways Publishers and Networks Partner to Drive Greater Value in Interactive Advertising New York, NY - August 11, 2008 - The Interactive Advertising Bureau (IAB) and Bain & Company today announced the release of a benchmark study which suggests that online publishers are increasingly turning to sales intermediaries known as ad networks to sell off excess inventories. The use of “ad networks” surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to the newly released “Digital Pricing Benchmarking Study” from Bain, the global business consulting firm, conducted in coordination with the Interactive Advertising Bureau. As online publishers continue to experience growth rates of 20-30% in ad revenue, the race to create new advertising opportunities has left publishers with an excess of inventory which they are selling through ad networks at up to 90% discounts versus direct sales rates. The study finds the trend particularly foreboding for branded online publishers who traditionally earn between $10-20 CPM (the industry term for the cost per 1,000 ad impressions advertisers pay) and therefore risk severe price erosion. “Online publishers are producing more inventory than the market demands, and risk devaluing the premium nature of their brands, particularly in light of ad networks growth and their dramatically lower pricing,” said John Frelinghuysen, a partner in Bain’s Global Media Practice and study author. “Building more effective relationships between publishers and ad networks is critical. In the longer-term, both parties will benefit from gains in ad network CPMs.” The reason for the rapid growth in the use of ad networks is two-fold: Interviews with online publishers, conducted as part of the study, indicate that the lack of adequate pricing tools and inventory management discipline contributed to the growth in available ad space. This is causing publishers to seek out ways to sell large inventories of unsold ads. Publishers often lack basic information on realized prices and inventory sold by client and channel, limiting management’s ability to make effective decisions. Large marketers continue to shift significant portions of their advertising budgets online and view ad networks as an effective way to achieve greater buying scale and drive down CPMs. “What this benchmark study tells the industry is that there is a need for more sophisticated yield management on the part of premium publishers, for stronger partnerships between publishers and ad networks, for development of best practices, and more focus on the value of interactive advertising.” said Sherrill Mane, senior vice president, Industry Services of the IAB. “Our industry is at an important juncture and now is the time for publishers to adopt strategic approaches to the use of ad networks who themselves have become critical players in the digital ecosystem.” Another important finding of the study is that publishers who actively manage and use multiple ad networks can achieve higher revenues on display ads sold via networks. The benchmarking study finds publishers vary in their adoption of ad networks, the approaches used and the results attained but overall finds that the keys for success for online publishers are having dedicated staff, better tools and metrics that allow constant vigilance in managing ad pricing, reported sell rates and channel conflicts. The authors of the benchmarking study offer recommendations to both publishers and ad networks to pursue steps toward higher realized pricing and enhancing mutual benefits of collaboration. These include: Publishers must become more disciplined in managing ad inventory and deploy improved methods and tools to enhance yield management Ad networks should partner more closely with publishers to enhance the value of the relationship for both parties. Other key findings from the benchmarking study include: Overall, online publisher revenues grew by a healthy 32% in 2007 versus 2006, yet ad network revenues grew more rapidly (in excess of 50%), as marketers boosted online spending. High demand for premium video inventory resulted in CPMs 2-3 times greater than display ads on average. Most publishers in the study lack information to closely measure the impact of cross-platform sales, though most indicate focus on using cross-platform to drive volume, not price. The Digital Pricing Study was developed as a benchmark to explore the impact of online ad intermediaries on ad rates, profitability and ad inventory management for media companies (publishers). The study methodology included executive interviews and in-depth analysis of proprietary company data, including direct, ad network and cross-platform sales, pricing (CPMs) and impressions volume for seven leading online media publishers. The selection criteria included having leading brands, publishing premium content, and selling advertising on a national basis. To view the complete study, please go to www.iab.net/digital_pricing_research About the IAB: Founded in 1996, the Interactive Advertising Bureau (www.iab.net) represents over 375 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB evaluates and recommends standards and practices, fields interactive effectiveness research, and educates marketers, agencies, and media companies, as well as the wider business community, about the value of interactive advertising About Bain & Company, Inc. Bain & Company, a leading global business consulting firm, serves clients on issues of strategy, operations, technology, organization and mergers and acquisitions. The firm was founded in 1973 on the principle that Bain consultants must measure their success by their clients’ financial results. Bain clients have outperformed the stock market 4 to 1. With 38 offices in 25 countries, Bain has worked with over 3,900 major multinational, private equity and other corporations across every economic sector. For more information visit: www.bain.com .   IAB Media Contact: Marla Nitke marla (at) iab (dot) net 212.380.4714 Bain & Company Contact: Cheryl Krauss cheryl.krauss (at) bain (dot) com 646-562-7863 Or Frank Pinto frank.pinto (at) bain (dot) com 917-309-1065

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Improves Efficiencies for Explosive Growth in Digital Video NEW YORK, NY (July 29, 2008)–To meet the need for standardization in the expanding digital video landscape, the Interactive Advertising Bureau (IAB) today announced the release of a “Digital Video Ad Serving Template” (VAST), designed to standardize communication protocol between video players and servers. VAST will allow companies to build digital video players and video ad servers that have the same interfaces and speak the same standard language. Publishers who use the standard will be able to plug into multiple third-party digital video ad servers and networks without additional development and therefore enable a powerful tool for improving yield. This document: Defines a standard ad response for in-stream video Provides specifications that are compatible with any video player framework  Includes guidance for most on-demand video players (i.e., Adobe’s Flash, Microsoft’s Windows Media Player and Real Player)  Includes accommodations for linear video and interactive ads (e.g.”pre-roll”) as well as non-linear ads such as clickable overlays as described in the IAB Digital Ad Format Guidelines “Digital video is one of the most exciting platforms to emerge within the interactive advertising ecosystem,” said Randall Rothenberg, president and CEO of the IAB. “VAST is a critical industry accomplishment because it lays out a much-needed mechanism for standardization in one of the hottest areas of interactive advertising.” “VAST allows for standardized communication between ad servers and players which is essential as more and more marketers embrace digital video as a key element of their interactive media plans and publishers wish to maximize yield on their video inventory,” said Ari Paparo, Group Product Manager, Advertiser Products of Google. The public comment period will last until September 10, 2008. The feedback will then be reviewed and the document will be finalized and publicly released. To review the complete document, please go to: http://www.iab.net/vast About the IAB’s Digital Video Committee: The Digital Video Committee of the IAB is comprised of over 145 member companies actively engaged in the creation and execution of digital video advertising. One of the goals of the committee is to implement a comprehensive set of guidelines, measurement, and creative options for interactive video advertising. The committee works to educate marketers and agencies on the strength of digital video as a marketing vehicle. A full list of Committee member companies can be found at: http://www.iab.net/member_center/35088?iabid=a0330000000s0p4AAA About the IAB: Founded in 1996, the Interactive Advertising Bureau ( www.iab.net ) represents over 375 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the continuing growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB evaluates and recommends standards and practices, fields interactive effectiveness research, and educates marketers, agencies, and media companies, as well as the wider business community, about the value of interactive advertising IAB Media Contact: Marla Aaron Director, Marketing Communications 212.380.4714 marla (at) iab (dot) net

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The IAB announced the public comment release of “Ad Campaign Measurement Process Guidelines,” a document that addresses the process of a publisher’s or advertising agency’s use of a third-party ad server and its application service provider. The guidelines supplement current measurement guidelines and provide definitions and guidance on the auditing of processes used in the placement, trafficking and reporting of interactive advertising. The document is the result of a consensus of participating auditing organizations and the IAB.

This document will:

• Help the IAB, publishers and ad agencies further establish transparency and consistency in the area of ad measurement through certification by having all phases of ad serving put through a technology, process and data audit

• Provide a Self-Assessment Questionnaire that allows publishers, third-party ad servers and agencies to perform a self-assessment of their compliance using controls outlined in the document and meant to help the industry reduce discrepancies.

“As an industry, we are providing marketers with the most powerful, accountable and cost effective way to reach consumers,” said Randall Rothenberg, president and CEO of the IAB. “To continue to deliver on this promise, we must establish methods that reduce discrepancies in the buying process of interactive advertising—we’ve made great strides by bringing these guidelines to fruition.”

“The IAB’s work both with its members and the auditing organizations in completing this document is a critical step in solving the ongoing challenges of media measurement discrepancies,” said George Ivie, President of the Media Rating Council. “Our research has found that human error plays a material role in large impression discrepancies and these guidelines, when followed, will assist in reducing those errors and improve overall efficiencies in the measurement process.”

After the 30-day comment period, ending on September 10, the feedback will be reviewed and the guidelines will be finalized and publicly released.

To review the complete document, please go to, www.iab.net/campaign_measurement_process  

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World’s Leading Brands and Agencies Vie for Honors in Creativity and Effectiveness New York, New York(July 22, 2008)–The  Interactive Advertising Bureau (IAB) today announced that submissions to the fourth annual MIXX Awards hit record levels, surpassing 2007’s entries by nearly 40 percent. Since their founding in 2005, the MIXX Awards, the only advertising awards to recognize creativity and effectiveness, have evolved into the most prestigious interactive advertising award and have attracted a distinguished cross-section of the world’s top brands and agencies.          This year’s entries include submissions from hundreds of agencies–”native digital” shops and large traditional ones as well.          These agencies have submitted the work they have done on behalf of their clients who encompass every major vertical industry–including blue-chip brands, luxury products and services, pharmaceuticals, automotive, financial, consumer packaged goods , entertainment and technology.          The campaigns will be evaluated in 18 categories by a cross-industry panel of judges that includes senior executives from agencies, publishers, and marketing organizations deliberating together–an industry first. “The sheer quantity of submissions and the caliber of the marketers and agencies represented is a testament to the increasingly critical role that interactive advertising plays in marketers’ media plans,” said Randall Rothenberg, president and CEO of the IAB, the trade association for interactive media in the United States. “To think that this awards show is only in its fourth year and has already attained levels of submissions that are on a par with long established shows is nothing short of a revolution–showing how far interactive advertising has come. Now the real excitement begins as our judges see which work among this extraordinary lineup will make it to the final round.” Winners of the IAB’s 2008 MIXX Awards will be announced at a ceremony in New York City on September 23, near the start of Advertising Week, a gathering of the media and marketing industries that typically draws 10,000 professionals to conferences, seminars, recruiting events, and parties celebrating advertising and its evolution. The host for this year’s MIXX Awards is one of the industry’s keenest observers and practitioners, Rob Norman, Group M CEO, whose regular riffs on all things interactive have made him the natural emcee for the evening’s ceremonies. Last year’s MIXX Award winners included many of the most prominent brand marketers in the United States, including Anheuser Busch, American Airlines, The Coca-Cola Company, BMW, Royal Caribbean, Showtime and Unilever, as well as leading agencies such as Universal McCann, Ogilvy, McKinney, Digitas, BBDO and Mindshare. In 2007, the gala’s ultimate honor, Best in Show, went to Goodby, Silverstein, and Partners, San Francisco, for its super-rich media campaign for Hewlett-Packard, “The Computer is Personal Again.” For more information and to view the complete gallery of the 2007 MIXX Finalists, please visit: www.mixx-awards.com/gallery .  About the IAB: Founded in 1996, the Interactive Advertising Bureau ( www.iab.net ) represents over 375 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the continuing growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB evaluates and recommends standards and practices, fields interactive effectiveness research, and educates marketers, agencies, and media companies, as well as the wider business community, about the value of interactive advertising IAB Media Contact: Marla Aaron Director, Marketing Communications 212.380.4714 marla (at) iab (dot) net

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Mapping Opportunities Available in the Growing Mobile Platform NEW YORK, NEW YORK (July 21, 2008)–The Interactive Advertising Bureau (IAB) today announced the release of “A Mobile Advertising Overview,” a document that demystifies the mobile platform and showcases it as a vital and growing medium for interactive advertising. It is the first report issued by the IAB on the mobile advertising platform and outlines a broad spectrum of opportunities for marketers and agencies as more and more of them utilize this emerging platform. The document: Educates media companies, agencies, marketers and users about how advertising is currently implemented within the mobile platform Explores the mobile platform as a viable part of the interactive advertising ecosystem Includes case studies of mobile advertising campaigns designed to assist marketers and agencies in campaign execution. “The recent growth of mobile advertising clearly illustrates how quickly we are moving to a three-screen universe,” said Randall Rothenberg, President and CEO of the Interactive Advertising Bureau. “This report outlines the opportunity for marketers and agencies to reach increasingly mobile consumers giving them information when they want and where they want–this is no longer the future but the here and now.” “This was the IAB Mobile Committee’s first major initiative and we are proud to have created a comprehensive guide for marketers, agencies and publishers on the mobile platform,” said Gary Schwartz, CEO, Impact Mobile and Co-Chair of the IAB Mobile Committee. “Mobile is changing the way consumers interact with advertising and once they get accustomed to it there is no going back.” On July 21, the IAB will host a Leadership Forum on Mobile Advertising in New York City, where industry leaders, including marketers and agencies, will explore the opportunities and innovations of this dynamic medium. To download the full report, please go to www.iab.net/mobileplatform . About the IAB’s Mobile Advertising Committee: The IAB’s Mobile Advertising Committee works to make mobile a more effective and efficient advertising platform for marketers and agencies through the development and endorsement of measurement guidelines, creative guidelines and best practices. About the IAB: Founded in 1996, the Interactive Advertising Bureau (www.iab.net) represents over 375 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB evaluates and recommends standards and practices, fields interactive effectiveness research, and educates marketers, agencies, and media companies, as well as the wider business community, about the value of interactive advertising. IAB Media Contact: Marla Aaron Director, Marketing Communications 212.380.4714 marla (at) iab (dot) net

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Recommendations Seek to Increase Efficiencies for Interactive Advertising Operations NEW YORK, NY (July 16, 2008) -The Interactive Advertising Bureau (IAB) today announced the release of “Revenue Cycle Best Practices,” a document that recommends a series of internal controls and processes for publishers aimed at increasing efficiency and effectiveness in the online advertising revenue cycle. This is the fourth in a series of documents that are part of an IAB-led industry initiative to increase operational efficiencies within the interactive advertising ecosystem. “Revenue Cycle Best Practices” was created by the IAB’s CFO Council, and is comprised of financial professionals representing 46 leading interactive companies. Key recommendations from the document include: Specific processes for obtaining internal pricing approval Advice to publishers that they closely monitor open receivables that are more than 60 days overdue and that they recommend actions to their sales teams for collections Implementation of appropriate controls along the insertion-order process to ensure proper execution Regular meetings between collections teams and Ad Sales Management. “The work that we’ve done collectively as an industry in streamlining many areas of the advertising supply chain is important for the growth of interactive advertising,” said Randall Rothenberg, president and CEO of the IAB. “By working with our members to enhance operational efficiencies, we deliver on the promise of an extraordinary medium that is transforming consumers’ lives.” “This document provides guidance on how to improve our internal and external communications. This will not only increase productivity, prevent costly errors and decrease the amount of time it takes to collect payment but it also improves customer satisfaction. It ultimately means more revenue for the company,” said Christie Lay, Senior Credit Manager, Microsoft Corporation and one of the working group members who participated in the document’s creation. The “Revenue Cycle Best Practices” document along with the other three documents in the series–”Billing Methods Best Practices,” “On-time Delivery Toolkit” and “Campaign Setup Best Practices”–can be found at www.iab.net/revenue_cycle About the CFO Council: The council is a forum for finance professionals of IAB member companies to identify general finance related issues and recommend solutions. Among the broad issues that the council will address are: interpreting accounting rules, financing opportunities, and bad debt and receivables. The committee will deliver these objectives through industry research, standards and best practice development and stakeholder education. About the IAB: Founded in 1996, the Interactive Advertising Bureau ( www.iab.net ) represents over 375 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the continuing growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB evaluates and recommends standards and practices, fields interactive effectiveness research, and educates marketers, agencies, and media companies, as well as the wider business community, about the value of interactive advertising IAB Media Contact: Marla Aaron Director, Marketing Communications 212.380.4714 marla (at) iab (dot) net

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The IAB announced the release of “Revenue Cycle Best Practices,” a document that recommends a series of internal controls and processes for publishers aimed at increasing efficiency and effectiveness in the online advertising revenue cycle. This is the fourth in a series of documents that are part of an IAB-led industry initiative to increase operational efficiencies within the interactive advertising ecosystem. “Revenue Cycle Best Practices” was created by the IAB’s CFO Council, and is comprised of financial professionals representing 46 leading interactive companies.

Key recommendations from the document include:

• Specific processes for obtaining internal pricing approval

• Advice to publishers that they closely monitor open receivables that are more than 60 days overdue and that they recommend actions to their sales teams for collections

• Implementation of appropriate controls along the insertion-order process to ensure proper execution

• Regular meetings between collections teams and Ad Sales Management.

“The work that we’ve done collectively as an industry in streamlining many areas of the advertising supply chain is important for the growth of interactive advertising,” said Randall Rothenberg, president and CEO of the IAB. “By working with our members to enhance operational efficiencies, we deliver on the promise of an extraordinary medium that is transforming consumers’ lives.”

“This document provides guidance on how to improve our internal and external communications. This will not only increase productivity, prevent costly errors and decrease the amount of time it takes to collect payment but it also improves customer satisfaction. It ultimately means more revenue for the company,” said Christie Lay, Senior Credit Manager, Microsoft Corporation and one of the working group members who participated in the document’s creation.

The “Revenue Cycle Best Practices” document along with the other three documents in the series—“Billing Methods Best Practices,” “On-time Delivery Toolkit” and “Campaign Setup Best Practices”—can be found at www.iab.net/revenue_cycle.

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Compliant Companies Receive IAB Seal Recognizing Adherence to Accepted Industry Standards New York, NY (July 1, 2008) - The Interactive Advertising Bureau (IAB) today announced the release of Revised Ad

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