Above Photo: The combined Forrester and Jupiter Social Marketing and Social Computing Research teams (missing: Christine Overby, Nate Elliott, Tom Grant, Laura Ramos, Steven Noble, Rebecca Jennings, Lisa Bradner, and Tom Cummings. Photo taken by Corey MatthewsThe last time I participated in an acquisition I was part of the company that was getting bought, […]

More: continued here

Popularity: unranked [?]

I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an Industry Analyst –a good way to get in my head.I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for […]

More: continued here

Popularity: unranked [?]

I’m currently doing an intensive 3 month research project on the topic of Community Platforms, and it’s become very clear that by talking to many of the 27 brands and 9 vendors where many decisions are currently being made to purchase these enterprise software solutions. To start with, many solutions (define as a set […]

More: continued here

Popularity: unranked [?]

One of the ways I tell companies how they can best serve their market is to be transparent on how they build products. By doing so, it helps folks not only understand, but appreciate the level of effort that goes into creating a service or product. While analysts offer guidance and advisory sessions, we’re […]

More: continued here

Popularity: unranked [?]

Update: Only a few brands will trial these new ads, after testing, will then be broadly released later in the year.A few days ago, I had a private briefing before the press with Tim Kendall, Director of Monetization at Facebook, below are the findings, with specific recommendations for brands. As I get more information, […]

More: continued here

Popularity: unranked [?]

This is a busy week, I’ve received more submissions than ever before, if this pace continues, I’ll have to figure out a new way to let folks self-submit. Be sure to include a link to your announcement, if it doesn’t exist on the web, it’s hard to verify, and it’s really what we’ve come […]

More: continued here

Popularity: unranked [?]

I’m getting more feedback that this digest is a success, I know have confirmation that leaders at the largest social networks (Facebook, MySpace, Hi5, Google) and community platform read this digest, submissions are piling in, as savvy PR folks continue to submit –thank you. Always try to submit links in addition to press releases.I’m […]

More: continued here

Popularity: unranked [?]

The rapture of social media paralyzes some brandsRecently, I’ve spoken to a few large brands that have been getting the sermon from a few social media consultants about damnation to hell if they don’t convert. These type of scare tactics include suggesting radical change need to occur for brands to join the conversation, as […]

More: continued here
Powered by SmartRSS

Popularity: unranked [?]

The rapture of social media paralyzes some brandsRecently, I’ve spoken to a few large brands that have been getting the sermon from a few social media consultants about damnation to hell if they don’t convert. These type of scare tactics include suggesting radical change need to occur for brands to join the conversation, as […]

More: continued here

Popularity: unranked [?]

Last week, I listed out 9 reasons Why Brands Are Unsuccessful In Twitter, and other microblogging technologies. Companies are caught between the minutia of the discussions and their willingness to be human or add value to the conversations. Although a one-sided view of what’s going wrong, now let’s focus on what’s going right.I’m […]

More: continued here

Popularity: unranked [?]

I’ve been a supporter of the Company Customer Pact, which is a set of guidelines put forth by Get Satisfaction and friends on how both individual customers as well as brands should behave in this ’social contract’. Since it’s launch (I believe Feb 08) there’s only been 250 people that have signed and put […]

More: continued here

Popularity: unranked [?]

Yesterday morning, I sent over an email to Todd Defren and Brian Solis, champions of the Social Media Press Release (which I’ve critiqued in the past) offering some suggestions. Recently, I’ve been receiving some press releases where the real important news isn’t in the leading paragraph. I had to hunt and read through […]

More: continued here

Popularity: unranked [?]

Well not really. My new friend Avi Bhatnagar showed me this clever viral video that combines personalization, as well as a social marketing impact. You can add your friends in the ’spread this’ page to spread it among your friends and family, you can create your own here. Quite honestly, the video […]

More: continued here

Popularity: unranked [?]

Video Above: Musician Ronald Jenkees messin with an e-piano sound. (If you’re using a feedreader or email access this post to see videos) I’m taking a break from my normal corporate web strategy posts for today, instead want to introduce you to Ronald, who despite his mild mannered appearance really uses his passion and […]

More: continued here

Popularity: unranked [?]

I’m starting this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks:Ben Ling, former Googler joined Facebook as Platform Evangelist, and now leaves Facebook going back to Google with a focus on YouTube monetization.Zachariah N. Hofer-Shall (and I thought […]

More: continued here

Popularity: unranked [?]